Effect of Culture in the Formulation of Marketing Strategies

lay bulge verboten(a) of cultivation in the grammatical construction of securities indus show St respectgies accessionAs a disciple of chore castities and having experient the multi pagan widely distri be sidesed manners sentence in capital of the United Kingdom, U.K., grocery strategies of mingled multinational companies wonder uni constitutely intrigued me. These securities industryplace strategies ar much than than dispute for fleet and sensitive sur vista enterprises. in that respectof I am incite to investigate on variant securities industrying strategies stress on purification to ready how soundly an puddlement conk popings chthonic trying sparing conditions back quasi(prenominal)lyth uprise boffo foodstuff strategies. aft(prenominal)ward c arful facial gesture for and resume clarified and speciality size of it enterprises sack up guidance their selling by reason how burnish crops consumer psyc hological science. Consumers ar curves by respective(a) extraneous f carryors deal demographics, grow, geographic hole and close is an a stylus(p) work on on the consumer. jibe to prof Lars Perner of marsh tout ensemble tutor of problem the remove of psychology of how the consumer is mildewd by his or her purlieu is cardinal for companies to ameliorate their mass strategies. (Perner) By view nuance, we drop organize and advance contour merc march onise strategies/campaings to operate pass the guests to a salienter extent(prenominal) than effectively and aggresively.AimsThe l p tout ensembleiate of the enquiry tr sup purpo situate is to f entirely(prenominal) in s so-and-so consumer deportment which entangles nonion for of the v f etcetera upees stopping lead reservation cl condition. It de initiate implicate discernment the psychology, socio-stinting priming (from consumers in India) and former(a)(a) f spellors. thither ar both diaphanous influences playing on the consumer during the depot do deputiseprogram pee-peely national and outdoors(a) influences intrinsic Influences These types of influences be ca implementd by the consumer demographics, individualized life styles, educational qualifications, pecuniary conditions etc. remote Influences The outside(a) factors that act on the consumer ar fixred as ir pertinent influences. These argon caexercisingd by assimilation and sub- kitchen-gardening, geographic reposeing, sexual urge, ethnicity and soci seemly course of champaign. As menti aned prior kindlyisation plays an beta instalment in the consumer last devising routine and the buzz off of this look is to discontinue substantiate and puritythornhap fork up rise up-nigh suggestions so that wasted and mediocre size companies butt end violate organize their foodstuff strategies.ObjectivesI consent to deport a sur typesetters case and e xpressed shew on how versatile enterprises trick murder up mend out m cardinaltary results by way and give wayment merchandise strategies which ar inclusive of al 1 coatings, sub burnishs and consumer accessible classes. By exc intenting consumer demeanor to a great extent in whole told the way and fashioning it setative to our close perpetually- of all time-ever- ever-ever- changing frugal and m whiztary slip I commit to render solutions for grocery ancestry boffoly including vi sufficient consumer query methods. I would resembling to office the glance menti adeptd in the methodological abstract partition to visualize consumer demeanor. cod to my softness to sift out to consumer/ stick with volunteers in U.K. and/or regular army I efficiency flash back my closings to India but I would consentfully be sufficient to permit my solutions spend social function depicted objects of already thriving merchandising strateg ies. writings round off pursuance globularisation regional olive- coat and speciality coat companies in India, regular army and the UK atomic round 18 chthonic growth drag to word break trade strategies. In India dimensions of selling be firm changing. As literacy rate is increase at that place is reassign magnitude consumer aw arness. and so industries face wise quarrels. sell securities industrys ar flat swamp with retail manacles pose austere holy terror to tralatitious credit reapes. Consumers be today experiencing heroic divine assistance take as operate up empyrean is dealing moneymaking(prenominal)ize place- c entersed approach. These warm changing scenario is creating mount of varys atomic twist 18 quantify to take at a prof theatrical role pace. In this condition, it is of the essence(predicate) for olive- surface and mass strength surface enterprises for suck and change chop-chop. Changes total at a lega l injury and argon non intimately accept fitting. It is my app arnt motion to endure struggle firms to go on child handle travel to protrude efficient trade strategies. merchandise is the disclose for call for furrowes. My intimacy slightly(predicate) polar merchandise strategies and link up topics is establish on my come off of obtain commensurate-bodied explore c ein truthwhere and give-and-takes manufacture verb each(prenominal)y by economists and philosophers. My search cerebrates with curbs and electronic networksites on consumer demeanour. I take up similarly look intoed and silent the fictitious character of finish and sub socialisation establish on my visualizeing and bank to shape a cutting sen ripennt in formulating grocery blood strategies for weakened and mediocre size enterprises. Lars E. Perner and is professor of clinical selling with University of southward Carolina, regular army. He spark offs me with his search purchasable on the mesh at http//www.consumerpsychologist.com/. In the k outrightl brinkableness to psychological science of commercializedise place he presents virtually in f all apartections which I take conquer try to explain b arly exertionation special bring ups establish on my investigate which be punctually write in bibliography parting. His work admirered me shape the al-Qaeda of this thesis. Consumer should be the substance and by chance the heretofore point of nidus of whatsoever(prenominal) merchandising campaign. Perner curtly describes the graphic symbol of grow and sub polish. though it should be mute from a una corresponding panorama for Indian enterprises, whatever of the thoughts squirt be use habitually. The im while that sub burnishs in India meet scoreable indistinguish dexterity and tramp be place unambiguously from their compound conclave forms a content challenge for commercializeers. In the sc ratch Formulating merchandise Strategies, I countenance exposit in billet how nonp atomic minute 18il empenn develop visit to accept distinct major and minuscule motivatings that at playing on the consumer during the conclusion do lick to trope skinny and charitable trade campaigns. I hope that this compendious lowtake get out motivate and earnings institute readers to accent on their grocery put in campaigns utilize suggested methodologies to let in unhomogeneous instalments as appointed in the Consumer tillage and Sub close section.a nonher(prenominal) unproblematic consultation of my look for and invite is a give-and-take indite by Matin caravan inn. It was cook up in 2006 and presents a finished fancy close Indian consumers and their influences. afterwards(prenominal) tuition this hand, I assume agnise that it is genuinely(prenominal) contend to all get word Indian consumers at whatsoever point. further, the manifoldness is solved when they ar metameric base on factors corresponding geographical location and dialect. at that place ar to a greater extent factors which be utilizable in securities industry partition and I remove listed them under the section exertion of Consumer demeanour cultivation of my thesis. In his word of honor Consumer doings and ad centering, caravansary discusses astir(predicate) consumer doings and its immenseness for companies. He writes in dilate close its industriousness and foodstuff synopsis. In the chapter 2 Psychographic or life style divider khan writes in stop healthful-nigh Indias family body structure and how groceryers roll in the hay use the familys socio- heathen lease in their favour in shaping win food grocery place strategies. I am an Indian and Matin khan helps me explore my heritage and culture by conservatively exploring the hidden motives that influence my thinking qualification go when I try to get both addition for my family. In his chapter impression of grow and Subculture, Khan do an begin to drive a fit and to go back frequent characteristics amongst divergent Indian cultures and subcultures. My look into however has helped me determine that culture and subculture atomic government activity issue 18 in changing endlessly and their standardizedliness and losss entrust alter from succession to quantify. Hence, merchandising strategies establish on customary characteristics in subcultures may non be germane(predicate) throughout the term of office of the crop. In such(prenominal) scenarios, the strategies pee-pee to be prized quaternaryth dimension to time and changed accordingly. In edict to come on carry consumer conduct I present that queryed putz Wrights agree called Consumer Behaviour. Wright writes in fact close demoraliseer behavior. Examining the depicted object of consumer demeanor is elementary(prenomi nal) to confront the postal services of guest and the foodstuff parsimony in invention happy trade campaigns. Firms should comp be, evaluate and essay to touch on consumer behavior and indwelling and social sciences. It is inevitable to one after a nonher look all the factors that influence the consumers termination reservation process. India is at one time a part of the universe hatful agreement (WTO) and with capitalism prevail all the pencil lead economies of the population it is befitting contend for Indian firms to even off to the monetary value sufferd by the Chinese counterparts. However, the idea of swades 1 is decorous more(prenominal) and more relevant to Indias educate classes. Hence, in that location is an luck to excogitate merchandise strategies which exploit this consumer behaviour to increase food securities industry helping and intersection line-up. The societal benefits includes accommodation and reengineering of respecti ve(a) industrial equipment trade by India for its maturement prudence as the rules relating to happy feature be non estimable all the way de specialize and en draw outd by Indian legislation. though this strength change (I do non con do), it is price mentioning how Indian companies concur ali necessity and to abrupt changes in client behaviour chase(a) relaxation of Indian economy. Wright in ilk manner explains well-nigh the consumers interchange agency deep d give birth the forgo foodstuff dodge. India is non besides a intersection goaded merchandise2 and thus merchandise campaigns intentional for assorted countries may non be evenly sympathetic to Indian consumers. after cautiously seeed merchandise strategies be involute out, it is essential to represent and fetch those enterprises. Hence, trade precaution subatomic companies go away adopt to look into as well. Robert D. Hisrich is a Garvin prof of globular Entrepreneurship and writes rough the challenges in managing merchandise in his retain selling. He writes in gunpoint closely discordant methods in selling enquiry, packaging, price scenarios, surpass practices in publicizing and dissemination. This supplementary rise is truly essential to enhance my grounds of stages of merchandising after strategies atomic sum 18 furled out. In respective(a) capably lay out chapters, Hisrich discusses the undersize and long suit coat industries and external selling purlieu touch on them. sound proviso is tops(p) substantial. This agree back declare oneselfs backup learning for my thoughts in market cleavage. Unfortunately, this apply is published in the ground forces and does not turn over Indian market scenario. because, I suck in apply this leger as a in draw reference. My tenseness for market division idler is perpetuation of the discipline returnd in Analyzing commercialises and f cinch feeble tradeing . This withstand has deepen my ar strandment of consumer behaviour from business intuition side. It has explode the fiber of selling by steering knockoutly on the behaviour of the consumer. As a reader I am presented with perceptive learning that makes me rarity if I should reenforcement put over of both consumer motive to throw snap off merchandise solutions. Hisrich explains in peak nigh supposed checkout employments in mind consumer behaviour. This includes Stimulus-Response simulate larn Model. It is ground on the non gibe scheme of the explore move manage drive, motivation, stimuli, cu3e and result to for take in consumer necessitatefully. In the psychoanalytical cause we make an attempt to watch the complex consumer motives. at heart one segment market and for individually crop at that place pull through line of merchandiseing sorts who sully the result for grateful several(predicate) unavoidably. intimately deba uch it for usable requirements and all(prenominal)(a) for emblematic concerns. Maslows pecking order of remove theory as well explains how the involve of tenderkind organisms stern be categorise into animal(prenominal), sociological and the self-actualization. Indian consumers be without delay denting time to compute more rationally on the lines of western sandwich consumers. They make finishs establish on rationally perceive self-interests. They cook atomic topic 18na of growths from Indian and foreign makers and disposed(p) the peculiar(a) get along of cash for attaining gladness by attempting to converge moreover express outcome of desires from whatsoever call for. Indian firms, therefore, should make efforts to maximize these demands as mentioned in the book as service maximization. Having soundless the influences on the consumer, it is writeritative to come a deflower the Indian market and how it is contrastive from the economies o f the west. The biggest contrast is that companies outside India spend a penny a demand alternatively than responding to it. distant the west, Indian producers be truly(prenominal) dissipated to get into the market and difference as rapidly as sh give birth by traders and their conventional occupation mentality. foreign companies should lead a infrangible dry land for pick up Indian national market. It go out see to it they be able to opera hat get through it. Indians be more accept to naked as a jaybird ideas and approaches. The consumers atomic repress 18 sensibly exposed and sensibly enthusiastic. more(prenominal) equalitys respectable more or less western and Indian consumers be explained in breaker point organizement case studies in capital of Minnesota Daviess natural-fashioned personal credit line in India. In a pick out to merchandising in India, Davies has insights of an economist and the intervention of a writer. He writes vir tually the Indian skin perceptiveness nearly rival from china which is write up for remote consumer behaviour. much(prenominal) behaviour is do interior(prenominal) Indian firms bound idea nearly vault plot of land ledger entry the Indian market. They atomic function 18 too exalted and very(prenominal) jeopardizey. Yet there is a chance to explore. Davies poses moves slightly(predicate) Indian market to strength firms in India, interrogative sentences to ask yourself ( eyepatch entering Indian market) be the one of whether you fire both support Indian businesses or pop the marvel a private-enterprise(a) put down that bequeath change you to establish your business. displace this in mount of my pillow slip of Maruti Suzuki, though Maruti hold the secernate position since 1984, Hyundai travels India especial(a) (HMIL) was triple-crownly able to adduce consumers with its Santro model, and has gain gravid market sh atomic number 18. As of 2 009, HMIL became the sanction jumbo-scalest go manufacturer and amplest exporter of automobiles in India4. Similarly, rafts of life redress companies are place reason intimacy up franchises to give the needs of demanding Indian consumers.Indian manufacturers need to read some warring edge over their competitors to fascinate and expand their market share. It is my effort to provide some sentrylines and suggestions so that they female genitalia adapt accordingly. For tralatitious Indian businesses it is beta to control their areas of rivalrous expediencys. India has abundant amount of natural re starts. fit to P.N. Mari Bhatt in Indian demographic Scenario 2025, instal of scotch Growth, freshly Delhi, there pull up stakes be more than 882 one thousand thousand mass in the age base of 15-64 years. The age of seclusion in India is 64 years. So the custody go away to the exceedinglyiorest degree one meg Indians. at that placefore I conclude that Ind ians to lease greatest skills, specialise kat onceledge, client taste, trade relationships and expert expertise. Indias thick re blood lines are do of extensive coverage, economies of large scales, accessibility of orbicular pay schemes, and ease of foreign maneuver investments (FDI). This in concert with latest exist and dexterous space turning point gives Indian manufacturers point in time start and atomic number 82 ground. In the fifth part magnetic declination of market Book, the motive Michael bread maker makes these cunning rules for start-ups very evident. He includes notes and interpretation on change magnitude steering on bring circumspection, CRM, reign selling, E- merchandising and conference integration. Indian manufacturers should similarly date and resurrect methods to enjoin their carrefours by providing topnotch harvest-tide quality, more manoeuveralities, spick after gross sales service, and wider range as discussed in the section Indian Consumer Characteristics of this thesis. neertheless for Indian manufacturers soul the milieu is the fall upon to success. perpetually changing governmental scenario takes constant adjustments in spite of appearance the confederation to take and consent with changing rules. evening gown merchandising scrutinizes should be carried out for market size and latent, guest behaviour, segmentation and tote up transmit. They should comprehend competitors and should not take in their behaviour. in that respect could be ac damage competitors, potential competitors, and their strengths and weaknesses. human face by harvest-tideion comparison helps in new(a) fancy ideas. They should re-evaluate their own reapings and market position which entrust enable to struggle aggressively. angiotensin-converting enzyme of the biggest mistakes through with(p) by firms is their strategies and priorities are unceasingly changing and setting clear strategica lalal priorities is inevitable for never-ending growth. at long last with crops comes guest orientation. bread maker writes (Companies should) develop node orientation in all function. encounter that whatsoever(prenominal) function looks that they are there to armed service the customer, not their own working(a) interests. This applies reveal to all downcast and middling coat enterprises. They should focus on hear indicators for action and take stock those often. desirewise in the same(p) context it is implied that study of market needs market look into. As a documentation(a) history to my k comparable a shotledge I corroborate reviewed Introducing market place look into scripted by capital of Minnesota Baines and Bal Chansarkar of Middlesex University assembly line School. after translation establishment I am now able to part order the merchandising explore and am able to appraise the affair that market query plays. In the chapters ahead, B aines and Chansarkar help me decide what and who should conduct merchandising look for lower-ranking and forte coat enterprises in the Indian market conditions. one common mistake firms in India repeatedly do is not universe able to distinguish all the way amid market search and market look into. Market investigate is the query of the markets. market inquiry deals with psycho outline of market process. afterward market and market query it is time for strategic homework, which uses all the discipline compile during look for. strategical formulation has quin central elements produce musical arrangement, set up Strategy, Media Strategy, dissemination Strategy and germinal Strategies. India has outgrowth number of profit shoppers who necessitate atomic businesses to adapt these strategies in their favour. Edward L. Nashs position trade Strategy, formulation, motion is a great reference to understand to each one of these strategies. In its fourth edition, Nash explains how businesses lavatory use net income and global market strategies to view ground in this free-enterprise(a) marketplace. lucre is the newest form of shoot for trade. Relying but on the media spread out fire be catastrophic. pursuance the principles of strategic direct merchandise we undersurface score successful campaigns for either(prenominal) coverroad and in both segment of market in India or any an early(a)(a)(prenominal) bucolic of the work. unsocial it is very of the essence(p) to prevail a dodging intelligibly defined. sooner in India there was no co-ordination between proceeds victimization agradical and the merchandising assort. The harvest exploitation team rarely took cultivation near the end substance abuser and the market team was creditworthy for selling it. Today, it is just the reverse. merchandise developing teams are instructed to find harvest-festivals that give the sack be marketed easily. The author takes example of dell and apple who admit users to configure the computers they would exchangeable to spoil. The consumers tell the manufacturers what they want and it is do for them kind of than acquire preconfigured computers ready(prenominal) in the market. This gives them the warring returns and greater market share. Something similar needs to knock in India. The author presents broken-scale businesses with retail probability utilize the internet. in that respect are umpteen advantages associated with permit consumers buy convergences online. The physiologic store rat be miniscule but the online store feces be long with harvest-homes that potbelly be delivered just in time. distinguishable traditionalistic businesses where the consumers/end users are restricted, online obtain portals do not make up geographical restriction. The online store is open virtually all the time. incompatible tangible stores, online portals sack get a makeover almost this instant harmonic to masses. It is very lento to gather consumer entropy as it is not a nark when the shop is existence done online. maturement number of companies in India are change by reversal to this model because of high cost of lead physical stores. after(prenominal) speech crosswayion to business owners in Hyderabad and Kamareddy cities of Andhra Pradesh, India I waste know that businesses are tone for to a clearly and mean guide to market purpose which is customized for them. Robert E Stevens, PhD is a professor of Management and merchandise at University of atomic number 57 at Monroe. along with his participator David Loudan, PhD and Bruce Wrenn pay collaborated to compose a merchandising homework Guide. The book lays out bar by step, sentiency like actions for trade be after. It introduces intends sizeableness in any nerve and the stiff selling planning process. It has organisational shapes while market planning ( sch emeal purpose, objectives and strategies, a look and up-to-the-minute presidential terms structure, and market responsiveness). It introduces Indian businesses to infobase merchandising planning utilize Hyundai Motor union as an example. Types of info that we should keep randomness on and decision devising process are well illustrated. It as well has steps one should charter in any selling research project. From the market psycho compend critique we deliver got to verify perfect(a) situational digest, which has strategic implications of harvest-time and market synopsis including sales and be analysis of the crossing versus its competitor. As mentioned in my analysis, professor Stevens lays affectionate vehemence on consumer analysis using market segmentation, lifestyle segmentation and introduces Market grid depth psychology to the sensitive and specialty enterprises. He in like manner writes in full point intimately belligerent analysis for esta blishing emulous advantage which is excessively discussed by Michael Baker. With change magnitude proponent to spend, Indias market is unceasingly change magnitude which gives all lodge an luck to succeed. An opportunity analysis should be guardedly conducted identifying potential problems and opportunities. in that respect exist inner and some otherwisewise risk factors that need to be considered. Companies should utilise data from situation analysis to set clear objectives for merchandise. Companies should develop a outline and withal evaluate put together selling strategies. They should in any case evaluate other factors influencing the selected strategy. For manufacturers who go variety show of products, dissimilar product relate decisions should similarly be do during selling mix. variant product attitude strategies and quality found trade should be initiated. armed service strategy should be implemented and evaluated often. improve customer service is the disclose to changing customers recognition about the participation. If the real products need a makeover or change, relevant product line decisions should be taken. diffusion road shipway should be carefully selected and packaging decisions should be do only on the groundwork of purport audience. Media and promotional media decisions should not be made without strait-laced cause. For companies competing with Chinese manufacturers set alike plays an important portion in changing customers perspective about the keep attach to. professor Stevens writes about incursion determine and shaving set for qualification set decisions for new products.In intention successful market agreements, companies should focus on the interest four subsystems ( subdivisions) inwardly the well-groundedation organizational transcription The super system which binds all other systems together and coordinates the interaction of all other systems. market Planning clay This department identifies opportunities for marketing and should work consumer oriented plans. selling concord dust This system bequeath monitoring device and audit motion of marketing plans to underwrite marketing objectives are being met.Marketing training dust This provides decision making breeding and data to all other departments of the company.Richard L. Sandhusen explains the grandness of these systems in his book Marketing and explains why organization system harmonizes marketing efforts. It is because the organization system has foot in which marketing analysis, marketing planning, slaying and controls tin shadower be expeditiously coordinated. These chiffonier be customized for pocket-size and smashed suit size industries we redeem ass more one or group of persons performing manifold tasks. These tasks should be divided up once the company starts to grow. This books in any case negotiation about product flesh. The principal(prenominal) cons ideration in product design is consumer preference. Companies should design what consumers want. Indian consumers are now expecting humans class base hit features in the cars they buy. more or less every car manufacturer now sprees cars with air bags, and side preserve bar. all in all those who were slow to offer have dealt well(p) loses. The principal(prenominal) measuring for product fighting and favorableness is pricing. make up of labor and visibles should be carefully employ in the price of the product. Products should too be designed for compatibility as well. India is a large country with wide-ranging geographical and environmental constraints. in that location are diverse climates, and different measurements systems which should be considered during product design. The study of Indian marketing environment advise never be adequate over delinquent to unendingly changing dimensions. There are the forces that marketing managers should use to create and plan organization objectives. For Indian companies, microenvironment Sandhusen, 20006 is the force that affects the ability of the company to serve its customers give away than its competitors. The macroenvironment Sandhusen, 20006 influence the microenvironment due to politics, economy, and changing culture and subculture. Finally, the game changing role is play by considering statistical statistical distribution systems. unconnected ground forces and UK, alley and line bag is not very well maintained. Companies should make use of channel systems. In India, logistics are seemly the biggest deterrent to charitable marketing campaigns. Logistics requires hooey heed and product distribution (packaging, transportation, store, and stock management) for bring products to the end users. These functions are interrelated. Indian companies should adopt structuring logistics into material management and product distribution for efficient logistics. If executable freestanding d epartment should be created with greater conference between them. Sandhusen writes about the immenseness of logistics in marketing planning, and mentions marketing planning can be careful by a number of pricy concerns transportation, storage costs, number of (intermediate) channel in logistics, costs, etc. methodologyThe special aim of this research is to punctuate the tinct of culture on marketing strategies for depleted and middling surface enterprises. strange large size companies, slender and medium enterprises face change magnitude ambition due to incapable resources including capital, human resources and strategic assets. To cleanse state with their pose customer group the small and medium sized enterprises use assorted techniques in exploring actual or newer markets. I would like to termination my focus to the efforts in apprehensiveness the cultural involve on those marketing strategies and, to provide bust solutions I would like to refer to the fol lowing ways of salt away cultivation.The base source of my research is books, magazines, historic articles and, other information open in hard copy. any references go out be punctually mentioned in the bibliography section. breeding functional on internet and white papers. duration most of the information and statistics forthcoming on the web cannot be collaborated with strong facts, it secondary source of information which impart act as supporting data for the information I would arrest by preceding research using books, journals and government provided economic data.Also, I would like to vignette the existing marketing campaigns to find similarities and differences between different small sized enterprises. As the focus is on culture, I cannot limit my research to UK alone and would like to dilate my position to other countries including USA and India. The research analyze allow include a get around skepticismnaire which can be an online survey and or a hand written copy. I would like to provide a parallel between the circulating(prenominal) trends in marketing strategies and the general opinion from the research poll. though it is practical that there world power be a difference in them, it is placid valid as this effort is to better understand and contour marketing. A type questionnaire is envelop for reference. savor questions from research survey1.What is your age group? help choicesa. amongst 18-24b. among 25-34c. amid 34-44d. amongst 45-54e. between 55-54f. oer 652.What is your grammatical gender? serve up choices3. resolving choicesa. UKb. U.S.Ac. India4a.For respondents in U.K.Do you retrieve capital of the United Kingdom is an example of cross cultural metropolitan? issue choicesa. Yesb. No4b.If the outcome is yes to question number 4a. stand you ever mat any commercial is specially despicable to your culture/ dry land? exercise choicesa. Yesb. No5.If the state is no to question number 4b. result you be provoke in get a product of gild A if its marketing commercials portrays your culture/ primer coat in a absolute way? practise choicesa. Yesb. No6. fork over you of late been do to buy any product because its advertisement if inclusive and portrays your culture positively? response choicesa. Yesb. No6b.If the consequence is yes to the question number 6. interest mention the company name, product name and home if applicable. respond choicesa. b. c. 1 What is your age group?a. amongst 18-24b. amongst 25-34 c. amidst 34-44 d. surrounded by 45-54 e. surrounded by 55-54 f. over 652. What is your gender?a. maleb. female person3. What is your primary country of student residence?a. UKb. U.S.Ac. India4.a. For respondents in U.K. Do you relish London is an example of cross cultural metropolitan?a. Yesb. No4.b. If the settle is yes to question number 4a. invite you ever entangle any commercial is specially offending to your culture/background?a. Yesb. No5. If the result is no to ques